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Why You Need to Double Down on Your Marketing Right Now

Business owners do not have to sit around and play victim during troubling times. In periods of uncertainty, where your dollars go matter more than ever and all marketing efforts ought to be measured for return on investment per marketing channel and further evaluated for effectiveness when measured against one enough. If you are not …

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York College Grad Aims to Disrupt York County Business Scene

What started as a millennial teaching his dad about social media marketing has turned into a business using detailed analysis and big-city techniques to help York County entrepreneurs succeed. Paul Schiffbauer, a 2016 York College of Pennsylvania Business Administration graduate, works with small businesses to develop marketing strategies or audit those already in place. “I …

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Small Business Saturday Spotlight

    Over 300 business shout-outs? Yeah you read that correctly. Our first Small Business Saturday Spotlight showcases the very best of York County in our local market and then some! Check them out below! Ackroyd Heating & Cooling http://ackroydheatingandcooling.com/ Flowers by Laney https://www.flowersbylaney.com/ Handy Dandy Dumpster https://www.handydandydumpster.com/ Housecat & Buttonhook Country Store https://www.housecatandbuttonhook.com/ HR …

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Marlboro: America’s Greatest Lifestyle Brand

Reds. Cowboy Killers. Marlboro has been synonymous with smoking for decades.

But did you know Marlboro ranks as a Top 10 Brand in terms of monetary value domestically in 2018?

In fact, its brand value increased 5% from last year, and it has higher value than both Coke and Nike respectively.

I bet you’re wondering, how does a company that has been banned from all forms of advertising for the past 20 years, and TV advertising for over 40, remain relevant?

Iconic lifestyle branding.