Branding 101 for Dummies

Branding. Most small businesses know they need it, but few understand branding’s true role in business or what goes into developing a truly memorable one for that matter. Learn more about what goes into making an impactful brand by reading further.

Do It For the Story: A Look at Experiential Marketing

Experiential Marketing is when your brand interacts with your consumer, quite literally. This type of marketing is most often live and in-person. The Macy’s Thanksgiving Day parade is the best example of experiential marketing, in my humble opinion, as the viewer is invited to experience floats and entertainment tied to specific brands (and Macy’s itself).