Branding. Most small businesses know they need it, but few understand branding’s true role in business or what goes into developing a truly memorable one for that matter. Learn more about what goes into making an impactful brand by reading further.
Without marketing, most businesses would fail. Yet, many small businesses and brands don’t take the time to create comprehensive marketing plans.
Experiential Marketing is when your brand interacts with your consumer, quite literally. This type of marketing is most often live and in-person. The Macy’s Thanksgiving Day parade is the best example of experiential marketing, in my humble opinion, as the viewer is invited to experience floats and entertainment tied to specific brands (and Macy’s itself).
For small businesses, it is vital to capitalize and adapt social trends to highlight an authentic brand voice. Sons of Sicily is a prime example of this.
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