Analytics That Tell You What to Do Next
Most reporting stops at impressions and clicks. We connect marketing spend to booked work, then report on it in plain English.
report every month
layers: ads, site, calls
dashboards nobody reads
If you cannot say what marketing produced last month, this is the gap
Platform reporting flatters itself. Google counts a click. Meta counts a view. Neither counts the jobs you actually ran.
We build one view that ties spend to leads and leads to booked work, by source, so budget decisions stop being arguments.
- Duplicate or missing conversion tracking
- Calls that cannot be attributed
- Reports that arrive too late to act on
- No cost per booked job
- Agency dashboards nobody opens
What it includes
Tracking first, reporting second. Numbers you cannot trust are worse than none.
GA4 configured properly
Events and conversions built around real actions, not pageviews.
Call tracking
Recorded calls, source attribution and missed-call reporting.
Form and booking goals
Every inquiry path tracked, including quote forms and calendar bookings.
Ads conversion imports
Google Ads and Meta optimize against real conversions instead of clicks.
One reporting view
Spend, leads, booked jobs and cost per acquisition by channel.
Monthly readout
A short written recap with what changed and what we are doing next.
How reporting gets built
Audit
Find duplicate, missing or broken tracking.
Instrument
Calls, forms, bookings and Ads conversions connected.
Baseline
Record the starting numbers before optimization.
Report
Monthly readout on or around the 1st, with next actions.
What it looks like when it works
“We can finally see which campaigns produce work and which just produce noise.”
SCG client reporting review
Common questions
Do you replace our dashboard?
No. We make the underlying data trustworthy, then build a simple view your team will actually use.
How long does setup take?
Two to three weeks depending on access and how many inquiry paths exist.
Can you audit our current tracking?
Yes. That is usually the first engagement, and it often finds duplicate conversions inflating results.
Who owns the data?
You do. Accounts stay in your name and we work inside them.
Fix the numbers before the next budget decision
If your reporting cannot answer what a booked job costs, start with an audit.