Paul Schiffbauer

Reds. Cowboy Killers. Marlboro has been synonymous with smoking for decades.

But did you know Marlboro ranks as a Top 10 Brand in terms of monetary value domestically in 2018?

In fact, its brand value increased 5% from last year, and it has higher value than both Coke and Nike respectively.

I bet you’re wondering, how does a company that has been banned from all forms of advertising for the past 20 years, and TV advertising for over 40, remain relevant?

Iconic lifestyle branding.

Marketing by definition is the action or business of promoting and selling products or services. In terms of developing effective bar marketing, you have to create a unique atmosphere and offer promotions that are going to attract loyal patrons long-term. I have complied a list of the top 4 things you have to consider when marketing your bar. Check. It. Out.

Branding. Most small businesses know they need it, but few understand branding’s true role in business or what goes into developing a truly memorable one for that matter. Learn more about what goes into making an impactful brand by reading further.

Without marketing, most businesses would fail. Yet, many small businesses and brands don’t take the time to create comprehensive marketing plans.

Experiential Marketing is when your brand interacts with your consumer, quite literally. This type of marketing is most often live and in-person. The Macy’s Thanksgiving Day parade is the best example of experiential marketing, in my humble opinion, as the viewer is invited to experience floats and entertainment tied to specific brands (and Macy’s itself).

For small businesses, it is vital to capitalize and adapt social trends to highlight an authentic brand voice. Sons of Sicily is a prime example of this.