Local pizzeria, Sons of Sicily, benefitted greatly from our social media management services as evident by a post engagement increase of 175% over the course of the first monthly Facebook campaign we managed for them. As we continued to develop a marketing partnership with the eatery, we re-accessed developed marketing initiatives, as well as adapted content to expand the business’s presence online.
For small businesses, it is vital to capitalize and adapt social trends to highlight an authentic brand voice. Sons of Sicily is a prime example of this as we collaborated with the pizzeria to produce and release their own version of the viral trend, the Mannequin Challenge. Utilizing a videographer, we created a fun and family oriented version of the Mannequin Challenge that coincided with the pizzeria’s branding. The video was widely received, generating 20,000 post engagement and 7,500 video views across the business’s 4 social media pages in 4 hours.
Interested in having an authentic brand voice for your business developed? Feel we free to to contact us.
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